Marketing & Management Consultancy
Research and advisory that answers a commercial question: what customers think, whether the venture works, and where the share is going.
Businesses about to commit money to a launch, a price change or an expansion.
What the work covers
- Customer opinion and satisfaction surveys
- Market share and competitor studies
- Product and service launch research
- Feasibility studies and business plans
- Mystery shopping and service audits
- Management advisory on retainer
What you are left holding
- Research design and instruments
- Clean data set and tabulations
- Findings report with recommendations
- Management presentation
The work in detail
This is research and advisory for a commercial decision: what customers actually think, whether a venture is feasible, where market share is moving, and whether a service is delivered as designed. The distinguishing feature is that the decision comes first and the method follows it.
We fix the decision the research must inform, then choose the sample, instrument and method that can credibly answer it. Questionnaires and guides are piloted before the field and translated where the respondent base requires it. Field work uses trained, supervised enumerators with back-checks on a share of interviews and daily data quality review, because bad field work cannot be repaired in analysis.
Analysis is run against the segments that matter commercially rather than only in aggregate, since the aggregate often hides the finding. You receive the instruments, the clean data set, a findings report with recommended action, and a presentation to management, so the research is used rather than filed.
Marketing & Management Consultancy
Scenarios, for reference
A price increase nobody could size
A business wanted to raise prices and feared losing volume. A customer survey segmented by usage showed where sensitivity actually sat, and the increase was implemented selectively rather than across the board.
Courteous service, unresolved complaints
Mystery shopping across branches showed staff were polite and could not resolve anything without escalation. The recommendation concerned authority limits, not attitude training.
A new outlet, two candidate locations
A feasibility study compared two sites on catchment, competitor density and access, and quantified the difference in expected footfall, which decided a commitment that had been argued on instinct.